Not everyone that flips single family homes ends up flipping more than 3000 of them, and not everyone that gets into multifamily acquires over 7000 units within their first five years. Gideon Pfeffer, CEO and Managing Partner at the GSH Group, however, thinks big and has gotten unusual fast traction in the multifamily space, mostly in Michigan where he resides, since 2016. Gideon has built an in-house construction arm for value-add projects and has created a strong track record in acquiring and repositioning apartments into better performing assets with greater profitability.