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Starting a Multifamily brokerage from scratch can be a steep undertaking. It takes time to build awareness, and to get known in a market in order to hire the right agents and obtain property listings and clients. As the current environment is seeing agents leave the market, however, there’s opportunity to gain traction in starting a brokerage business. By adhering to basic sales and marketing disciplines, and providing superior customer service, there’s room for a hungry, newer player. Rob Rixer, Founder of Citypoint and author of Forced Appreciation, has opened an office in suburban Chicago and Scottsdale, AZ, and will be opening in South Florida later this year.
