Nothing pays off like geographic focus and vertical integration, especially with multifamily. Multifamily is a block-to-block business where things can change quickly within a short distance. When managing or owning apartment complexes, a tight geographic focus contributes immensely to profitability, especially with smaller buildings. AJ Shepard, Owner of Uptown Properties in Portland, Oregon, has his own property management company where he manages 1000 units plus his own portfolio of 10 buildings. AJ buys Value-Add C and D class buildings in B neighborhoods.