There are no shortcuts to succeeding in business, there’s no way to avoid doing the hard work and putting the time in. The key is to persevere and stay in the game long enough to succeed. The longer you persist, the easier things become as you improve your skills and refine your focus, direction, and niche. A.J. Lawrence, entrepreneur, investor, and founder of businesses, advises companies across industries on how to grow. A.J. is a digital marketing and sales expert with several seven figure exits on companies he founded.